Travel and Tourism Publisher


The Word is Australia’s leading publisher and distributor of promotional information to new tourist arrivals. The publisher of Sydney and Melbourne’s leading tourist maps at airports, The Word produces and distributes 900,000 pieces of collateral per year. Any business or organisation wishing to reach one or more inbound tourist markets ought to consider these excellent and reputable range of products and services.

The Word Australia products comprise: Sydney Map, Aussie Guide & Map, Desktop Maps for Youth, Chinese (both in Sydney) and Melbourne. All of these maps contain a useful information and advertising opportunities of Sydney or Melbourne.

Mission: to produce relevant, interesting and easy to use maps and guides that tourists enjoy and use regularly during their stay. The services of compliment these publishing products to create an efficient model of service for clients.

Publishing is quarterly or half-yearly, map circulation varies by product. Distribution is direct to market at points of entry (airports and train stations), accommodation providers, places of study and key information sites.


Research confirms over 78% of tourists visiting Sydney (or similar cities) are still using hardcopy media to help make tourism, retail and food & beverage buying decisions.

The Word has the ability to provide valuable mediums and great returns for clients, this is evident by the high level of repeat business and great testimonials we receive from clients.

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