With 50 years experience in tourism, marketing, business development and representation, The Word is well positioned to give honest, concise and relevant advice about media and marketing in this lucrative and growing industry.

Travel Maps Australia was incorporated in 1994 and started by producing free maps for inbound tourists. It rebranded to The Word in 2000 and in 2001 added brochure distribution SydneyBrochureDistribution.com to its growing portfolio. Today The Word still produces and distributes 900,000 maps and travel guides for youth travellers and other inbound markets. The Word also produces a weekly e-newsletter TheByte.com.au (backpacker youth tourism enews) which offers trade news to over 3000 subscribers in the youth tourism market and now offers digital media and marketing solutions to its growing customer and subscriber database.

The objective is to provide media and marketing services to businesses wishing to attract inbound tourism.